The secret formula behind Salesforce’s 536% engagement boost

Wednesday, Mar 27, 20244:00 PM - 5:00 PM Africa/Abidjan

About

Doubling your engagement is pretty good, tripling it is even better. But what about increasing engagement by 536%? Salesforce did it by leveraging technology and their community for huge marketing success. And now, we get to hear about it. 

Join Jennifer Sacks, VP Brand Insights & Technology at Salesforce, and Nohar Zmora, VP Brand and Strategic Marketing at Kaltura for a dynamic conversation about Salesforce’s growth strategies. Jennifer will also give an insider’s scoop on innovations from flagship events like Dreamforce and Connections to trailblazing initiatives like Salesforce+; a free streaming service that offers business-focused content like events, original shows, and learning materials that help grow your careers and companies.

Jennifer will share how Salesforce+ went from vision to reality with:

  • Personalization via AI-optimized content and attribution
  • Building trust through emotional connections
  • Using advanced analytics to guide decisions that maximize impact
  • Applying customer feedback to shape products and campaigns
  • Best practices for online community-building

Start increasing your audience engagement and ROI through cutting-edge digital experiences by signing up below. 

**This webinar includes an interactive Q&A session**

Bring your questions to the session.

Meet our speakers

Nohar Zmora

VP Brand and Strategic Marketing, Kaltura

Jennifer Sacks

VP Brand Insights & Technology, Salesforce

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