The secret formula behind Salesforce’s 536% engagement boost
Wednesday, Mar 27, 20244:00 PM - 5:00 PM Africa/Abidjan
About
Doubling your engagement is pretty good, tripling it is even better. But what about increasing engagement by 536%? Salesforce did it by leveraging technology and their community for huge marketing success. And now, we get to hear about it.
Join Jennifer Sacks, VP Brand Insights & Technology at Salesforce, and Nohar Zmora, VP Brand and Strategic Marketing at Kaltura for a dynamic conversation about Salesforce’s growth strategies. Jennifer will also give an insider’s scoop on innovations from flagship events like Dreamforce and Connections to trailblazing initiatives like Salesforce+; a free streaming service that offers business-focused content like events, original shows, and learning materials that help grow your careers and companies.
Jennifer will share how Salesforce+ went from vision to reality with:
- Personalization via AI-optimized content and attribution
- Building trust through emotional connections
- Using advanced analytics to guide decisions that maximize impact
- Applying customer feedback to shape products and campaigns
- Best practices for online community-building
Start increasing your audience engagement and ROI through cutting-edge digital experiences by signing up below.
**This webinar includes an interactive Q&A session**
Bring your questions to the session.
Meet our speakers
Nohar Zmora
VP Brand and Strategic Marketing, Kaltura
Jennifer Sacks
VP Brand Insights & Technology, Salesforce
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